My tasks as an SEO Manager - Dive into my daily life

Regular SEOs tasks

Conduct in-depth competitor and market analysis to identify opportunities.
Develop and implement SEO strategies aligned with business goals.
Perform regular website audits and optimize technical SEO aspects.
Work on both on-page and off-page optimization, including content and link-building strategies.
Manage semantic cores.
Oversee backlink profile analysis.
Monitor rankings, traffic, conversions, and overall SEO performance.

Core knowledge bases:

Advanced technical SEO knowledge

From managing customed CMS to WordPress for international website applying SEO knowledge to structured data implementation/optimization, hreflang and core web vitals. Working along product and dev teams to ensure compliance with Google official documentation.

Strong analytical skills

Expertise in large datasets analysis with tools such as Screaming Frog, Google Search Console, Google Analytics and use of Screaming Frog APIs with first and third party tools + GPT.

Experience in content strategy

From planning a content calendar to adapt it to the trends, rise in competitor’s keywords visibility, and the AI overviews rise.